Experiment Beyond – The First Book on Transformative Ideawork

Have you ever wondered why it is so hard to realize new and revolutionary ideas? Even if these ideas are urgently needed in a world grappling with vicious problems, from climate crises to war and social injustice. Why are most of us so unfit to spot, catch and embrace wild ideas? Why are we better at killing them than at nurturing them?

The new book “Experiment Beyond” offers a fresh view of transforming ideawork as the key to overcoming our problems. The authors Erik Kayser and Laust Lauridsen believe we can change the world by changing the way we work with ideas. In fact, they will try to convince you that for our ideas to grow, we most grow first.

The Experiment Beyond Framework presented in the book combines human transformation and idea development to a magical experience of creating from the source. It will inspire you to leave the known and allow you to unfold the potential beyond expectation and imagination. In easy, fun and rewarding ways.

Wild ideas to sprout and spread, ingenious inventions to burst into scalable and sustainable solutions, and people to discover how ideawork can be truly transformative.

Laust Lauridsen, MD

From a humble beginning Laust has come far in his search for meaningful insigts related to transformative ideawork. He believes we can only change the world if we change our ideas of it. And we can only change our ideas by changing ourselves. Laust thinks like a philosopher, writes like a poet and speaks like a prophet. A true pioneer and thought leader when it comes to making life more enjoyable by using a mindful and brain-friendly approach.

Erik Kayser, Co-founder and Venture Architect

Erik has a knack for guarding and cultivating ideas. He is the gardener protecting, nurturing and defending ideas until they can show their real value to the world. In his work, Erik combines the wild visions of an adventurer with the calm vigor of an entrepreneur. He loves to discover and develop ideas that no one else sees attractive. Together with his team, Erik works with the idea until it can be tested, sorted into the right priority, and integrated with what’s already there. He believes that we as human beings must radically improve our ideas, choices and actions if we want to survive and thrive as species on the planet.

Erik Petri, Cartoonist and Graphic Recorder

Erik is the incarnation of the brain-friendly approach, when he helps translate complicated messages into visual narratives. With color pens and white paper, Erik creates clarity, common understanding and engagement. All with a human touch and a twist of humor. He knows nearly everything, because he finds almost anything interesting and systematically challenges personal preferences and limiting beliefs. Erik also makes animated films, paints on large walls and other cool things.

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